SEO & AI Search (AEO/GEO) · Digital growth
I’m Mitchell Miller. I connect enterprise search, product thinking and practical technology, then stay with the work through delivery and measurement.
Director of SEO, AEO/GEO & AI Search Systems
Work across
Roles held: Program Manager, SEO at Apple (Americas); SEO & Web Analytics Product Manager at CommonSpirit Health; independent SEO/SEM & AI search consultant to Stanford Health Care; Senior AI Search Strategist at Clarity AI; growth operations engineering for SFC Surf School. Each is backed by the selected work and career timeline below.
Selected work
Examples of strategy connected to implementation.
Connected location data, page architecture and measurement to patient acquisition across a large healthcare network.
Reported FY22 outcomes.
Read the case studyProgram management for search architecture across the Americas, working across product, marketing, design, localization and engineering.
Built the website, local discovery experiences and reporting for an Oʻahu surf business.
Aug 12–Sep 8, 2026 vs. Jul 15–Aug 11, 2026. Impressions: 1,652 vs. 470.
Professional experience
Search, analytics, product management and implementation, across enterprise teams and small businesses.
Connect on LinkedInGrowth Operations Engineering
Senior AI Search Strategist / AI Systems Consultant
Independent SEO/SEM & AI Search Consultant
Program Manager, SEO · Americas Region
SEO & Web Analytics Product Manager
SEO Campaign Manager
About
My work has moved between global commerce, healthcare, AI search and local business. The through line is making complicated digital systems clearer: understand the problem, get the right people aligned, then build and measure the next step.
Questions
The work, defined in the terms people actually search for it with.
SEO is optimization for traditional search engines. AEO (answer engine optimization) and GEO (generative engine optimization) are near-synonyms for the newer half of the job: making a business visible, cited and represented accurately in AI answers from ChatGPT, Perplexity and Google’s AI Overviews. In practice the disciplines overlap — the same clear site architecture, real text and consistent entity signals serve both.
Own how the business shows up in search engines and AI answers: audit the architecture, content and measurement that hold it back, set the roadmap with product, content and engineering teams, and stay through implementation and reporting. My version of the work has run from enterprise search programs at Apple and CommonSpirit Health to AI search strategy for Clarity AI and Stanford Health Care.
There is no submission form. AI engines cite sources they can parse and trust: real text rather than images, one clear answer per page, structured data, a consistent entity across the open web, and facts that hold up against other sources. Then measure which prompts mention the brand, and iterate.
Track a fixed set of prompts that matter to the business across the AI engines, record when the brand is mentioned or cited and how it is described, and trend that AI share of voice alongside classic rankings, traffic and conversions. The goal is one scoreboard: search, AI answers and the demand they feed.
One current resume
Download the two-page Search Leadership resume, or connect with me on LinkedIn.